TEAMOJI
SOCIAL and PRODUCT CAMPAIGN
How to reconnect people using a funny language linked with a tea-moment?
Using all tea elements (leaves, cups, spoons, saucers), I managed a team to develope hundreds of new emojis tea-related for several countries (Italy, Pakistan, India, Russia, US, Turkey, Australia...)
We used all those icons on different channels creating an INTEGRATED CAMPAIGN.
Starting from the tea-bag and the tea-envelope, we used all the media together to reconnect people.
We used all those icons on different channels creating an INTEGRATED CAMPAIGN.
Starting from the tea-bag and the tea-envelope, we used all the media together to reconnect people.
The idea was to involve Lipton consumers from their daily routine to the special moments:
from the GOOD MORNING to THANKSGIVING.
from the GOOD MORNING to THANKSGIVING.
In second phase, we have developped new teamoji that have the scope to deliver
the SUSTAINABILITY POLICY that Lipton follows.
the SUSTAINABILITY POLICY that Lipton follows.
NOW BREW A CUP OF TEA...
SIP BACK and ENJOY THE PROJECT.
SIP BACK and ENJOY THE PROJECT.
