TEAMOJI
SOCIAL and PRODUCT CAMPAIGN
How to reconnect people using a funny language linked with a tea-moment?

Using all tea elements (leaves, cups, spoons, saucers), I managed a team to develope hundreds of new emojis tea-related for several countries (Italy, Pakistan, India, Russia, US, Turkey, Australia...)

We used all those icons on different channels creating an INTEGRATED CAMPAIGN.
Starting from the tea-bag and the tea-envelope, we used all the media together to reconnect people.

The idea was to involve Lipton consumers from their daily routine to the special moments:
from the GOOD MORNING to THANKSGIVING.

In second phase, we have developped new teamoji that have the scope to deliver
the SUSTAINABILITY
POLICY that Lipton follows.
NOW BREW A CUP OF TEA...
SIP BACK and ENJOY THE PROJECT.
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