DHL is the most popular delivery service in Italy. They are a trusted and respected brand,
but the Italian businesses are used to using DHL for deliveries just in Italy.

Italian businesses had identified that an international market opportunity could be a quick win to drive
them through the economic downturn. Italy has a particular brand reputation and businesses could see
the opportunity to leverage the ‘MADE IN ITALY’ brand concept to harness commercial advantage.

The strategy was simple: ‘MADE IN ITALY’ selling Italian products all over the world, delivered by DHL.
How show to Italian businesses how easy to send their products abroad? A competition for young businessmen.
They had to choose a unknown italian product and come up with a business plan to export it abroad.
The best startup had won a DHL KIT, useful to set up a new company with DHL as partner.
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