Problem
The traditional audience for SKY ARTS was middle class and middle age.
The challenge was to attract new audiences, aged 25-35 years old.
The traditional audience for SKY ARTS was middle class and middle age.
The challenge was to attract new audiences, aged 25-35 years old.
Insight
The young people are really keen on parties and events.
Anyone would like to be invited to an exclusive party.
The young people are really keen on parties and events.
Anyone would like to be invited to an exclusive party.
Idea
The idea was to present SKY ARTS as a ‘gate crash opportunity’.
The campaign took place during Milan’s most prestigious fairs which offer 1000+ events.
We commissioned 3 bloggers (our GATE CRASHERS) to post on social media about the best events to gate crash.
The audience was then invited to take a SELFIE at the event they had gatecrashed and send that to SKY ARTS.
The winners would get tickets to future events hosted by SKY ARTS.
The idea was to present SKY ARTS as a ‘gate crash opportunity’.
The campaign took place during Milan’s most prestigious fairs which offer 1000+ events.
We commissioned 3 bloggers (our GATE CRASHERS) to post on social media about the best events to gate crash.
The audience was then invited to take a SELFIE at the event they had gatecrashed and send that to SKY ARTS.
The winners would get tickets to future events hosted by SKY ARTS.
